Privacy Policy

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Effective Date: October 26, 2025

This Privacy Policy explains how Outside Pasadena Local Business Directory (“we,” “us,” or “our”)—operated by Pasadena Local Businesses and powered by Right Designs Marketing in Los Angeles County, California—collects, uses, discloses, and protects information when you visit https://outside.pasadenalocalbusinesses.com (the “Site”), submit or manage listings, place ads, or contact us.

By using the Site, you agree to this Policy.

1) Information We Collect

Identifiers & Contact Info: name, business name, phone, postal address, website, and information you submit via forms (e.g., “Claim Listing,” “Contact Us”).
Commercial Info: packages purchased, ad placements, billing descriptors (processed by our payment provider—no full payment card data is stored on our servers).
User Content: listing details, descriptions, images, reviews/testimonials you provide.
Internet/Technical Data: IP address, device/browser type, pages viewed, referring pages, timestamps, and approximate location derived from IP.
Cookies & Similar Tech: used for core functionality (session/login), preferences, analytics, and ad performance measurement.

We do not knowingly collect information from children under 13, and the Site is intended for users 18+.

2) Sources of Information

Directly from you (forms, submissions, account actions).
Automatically via cookies, logs, and analytics tools.
From publicly available business data (e.g., official sites or social profiles) to verify or complete listings.

3) How We Use Information

Operate, maintain, and improve the directory and advertising services.
Publish and manage business listings and sponsored placements.
Communicate with you about listings, renewals, updates, and support.
Personalize content, measure performance, and prevent fraud or misuse.
Comply with legal obligations and enforce our Terms of Service.

4) Sharing & Disclosure

We may share information with:

Service Providers (e.g., hosting, analytics, payment, customer support) under contracts limiting their use of the data to our instructions.
Compliance & Safety purposes when required by law, regulation, subpoena, or to protect rights, safety, and integrity of the Site.
Business Transfers in connection with a merger, acquisition, financing, or sale of assets.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising as “sale” under California law.

5) Cookies & Analytics

We use cookies and similar technologies to:

Keep you signed in and remember preferences.
Understand traffic and performance (aggregate analytics).
Support advertising placements and frequency capping.

You can control cookies through your browser settings. Disabling some cookies may affect Site functionality.

6) Data Retention

We retain information as long as needed for the purposes described above, to comply with legal obligations, resolve disputes, and enforce agreements. We minimize retention of unneeded data.

7) Security

We use reasonable administrative, technical, and physical safeguards to protect information. No security method is 100% secure; use the Site at your own risk. Sensitive transmissions are protected with TLS/SSL where applicable.

8) Your Communications Choices

Marketing messages: you can opt out using the unsubscribe link in any message.
Account & transactional notices: you may still receive essential service emails about your listings, renewals, or policy updates where permitted by law.

9) California Privacy Rights (CCPA/CPRA)

California residents have the right to:

Know/Access the categories and specific pieces of personal information we collected about you.
Delete personal information (subject to lawful exceptions).
Correct inaccurate personal information.
Limit use of sensitive personal information (we do not use sensitive personal information for inferring characteristics).
Non-discrimination for exercising your rights.

How to Exercise Your Rights

Submit a request via our Contact page on the Site or by mail:

Contact Form: available via the Site’s “Contact” link
Postal Mail: Pasadena Local Businesses / Right Designs Marketing, 155 N Lake Ave, Pasadena, CA 91101, USA

We will verify your request consistent with California law and respond within applicable timelines. You may authorize an agent to submit requests on your behalf with valid permission and identity verification.

10) Third-Party Links

The Site may contain links to third-party websites. We are not responsible for their content or privacy practices. Review their policies before providing information.

11) Do Not Track

Your browser may send “Do Not Track” signals. Because there is no uniform industry standard, we do not respond to DNT signals at this time.

12) Changes to this Policy

We may update this Privacy Policy from time to time. The “Effective Date” will indicate the latest revision. Your continued use of the Site after changes signifies acceptance.

13) Contact

Questions about this Policy or our privacy practices can be submitted through the Contact page on the Site or by mail:

Pasadena Local Businesses (Operator)
Right Designs Marketing (Platform & Media)
155 N Lake Ave, Pasadena, CA 91101, USA
Website: https://pasadenalocalbusinesses.com